Net-a-Porter $50,000 dress



Luxury online retailer Net-a-Porter.com is preparing to sell its most expensive ever item – a dress with a pricetag of £32,000. Six of the embellished red dresses by Italian label a Dolce & Gabann have been ordered by Net-a-Porter buyers – and the online boutique is confident that all will sell.“If we have women in mind for a particular piece then we will go for it and with conviction too.This Dolce & Gabbana dress has been produced in limited quantities and we have bought half of the world’s stock,” says Ben Matthews, Net-a-Porter’s buying manager.The Dolce & Gabbana piece has a heavily embellished surface decoration which contrasts with its discreet silhouette. The round necked, knee-length shift dress with three-quarter length sleeves has a timeless “first lady” feel about it.

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