Burton Pirelli Ion Snowboards
Pirelli Pzero and Burton have joined their forces to deliver aesthetically perfect, limited edition snowboard and bindings, encompassing Burton’s mastery on snowboard and Pirelli’s extensive experience on creation of snow tires. The 2013 Burton Ion snowboards, will feature a performance driven Pirelli outsole built with its signature rubber compounds, and a special tread pattern designed for remarkable traction. These custom made masculine snowboards are the lightest on the Burton’s portfolio of products, featuring the lightweight Burton Pirelli Diode EST bindings delivering optimum comfort and performance to riders while being on the snow. Styled with the inspiration of the glamorous and daredevil world of 1970s motorsports, Pirelli Burton’s picturesque glossy black and gold accents make them agile and even more exclusive. The products inauguration will be done in style at the flagship store Pirelli Corso Venezia in Milan, and its worldwide release and sale will begin at select Burton retail locations around the world in August 2012. Pirelli Pzero and Burton's collaboration has given Milan the whiff of exclusivity its known for, we are sure this snowboarding set will impress snowboarding, and design enthusiasts alike.