Ferrari launches tailor-made personalization programme

This Tailor made programme from Ferrari is now offering to let its customers the right to personalize their Ferrari, by selecting a whole range of fabrics with textures and colors to opt from. Divided into a series of 3 sets, namely Scuderia, Classica, and Inedita, these customization packages help customers choose from a whole range of options to personalize their own Ferrari. n order to ensure that each customer goes out a satisfied individual, the company allots a personal designer to them, who then suggests the options and helps choose the best combinations whether it’s the car exterior color, or interior fabrications. The designer also ensures, that the traditions and standards of quality which has marked Ferrari for so long, don’t get compromised upon. After this process, when decisions have largely got a definition, the owners get to monitor the progress of the whole project right up till the delivery. Upon completion, they also have the option of coming to Maranello to collect their personalized vehicles, or having it sent to them.

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